Wednesday, October 16, 2019

WHAT KIND OF LOGO— ICONIC, TYPOGRAPHIC, OR A COMBINATION?

Now that you’ve thought about the ideas that your product or service can represent (last
chapter—if you missed it, click here), you’re ready to start thinking about the design
of your logo. 

THREE DIFFERENT KINDS OF LOGOS

Your logo has two basic purposes. The first is to represent your product and associate it
With the idea your product represents. The second is to help your customers recognize you
Product, which happens every time they see your logo.
Of course, there are millions of logos in the world. All of them can be categorized into one of
Three groups: iconic, typographic, or combination marks. Let’s take a quick look at
The differences.

ICONIC LOGOS

Iconic logos (also called symbolic logos) are simply shapes or icons that are easily
Recognizable and represent a company or idea. An iconic logo either literally or abstractly
Represents your product, or the idea your product represents.
Because an icon alone doesn’t include any text to clarify its meaning, if a consumer isn’t
Familiar with the logo, they may not associate it with the product it represents.
Let’s take a look at some examples.
The Nike swoosh is among the most recognizable
Abstract iconic logos in the world. It represents a wing
And speed, but it isn’t either of those things. Today
when we see the Nike swoosh, we think of shoes,
athletic equipment, competition, and athletes like
Michael Jordan and Tiger Woods.


The Shell logo is another good example of an icon,
this time it’s a literal representation of the company’s
Name. When you see the Shell symbol on a sign, you
immediately know what kind of gas/service station you
are at and the kind of service you can expect from
The company.



Lastly, let’s take a look at the VW logo. It’s a symbol
Made up of the company’s initials. It doesn’t include
the name Volkswagen, but it quickly conveys the
ideas associated with the company and name:
Irreverence, fun-to-drive, affordable engineering, etc.
All of these logos say something about the product or
company they represent, but they do it with a symbol
That doesn’t literally “say” anything.
Iconic logos are generally best used by organizations
with large marketing budgets that can spend the
money required to make these logos familiar, through
Big ad campaigns and repeated exposure. For this
reason, we discourage most of our customers from
using a logo that only consists of an icon


TYPOGRAPHIC LOGOS

Typographic logos are also known as logotypes or word marks. These logos are uniquely
styled type or font treatments of the product or
Company name. Because there are thousands of
fonts, there are literally thousands of options available
When it comes to creating a typographic logo.
When it comes to typographic logos, choosing the font
Makes all the difference. Take a look at
these examples:
Disney’s word mark uses a font based on Walt
Disney’s handwriting. It is whimsical, fun, and creative,
which are the ideas the Disney brand represents
To its customers.

FedEx is a great example of a typographic logo
that uses color to separate the two word parts
(representing Federal Express, the company’s original
Name). Also, note that the spacing in the type creates
a subtle arrow shape between the E and the X that
Points forward.


Another great example of a word mark is the easily
Recognizable Coca-Cola logo. This is simply the
company name in a unique script that has come to
Represent “the real thing” around the world.
Logotypes or word marks are often a good option for
small business because they include your product or
company name, so customers don’t have to think too
Hard to remember it. With the right font, you can create
a mark that is both recognizable and represents the
ideas you brainstormed

COMBINATION LOGOS

This is the most common type of logo we see. It combines a unique icon with a type treatment
Of the product or company name, hence the name combination mark. Combination logos
Have the advantages of both icon and word marks. They include a symbol that can represent
The ideas your product represents. And they include your product name in an appropriate font
So customers easily remember who you are. Again, let’s look at some examples.
McDonald’s is a great example of this. Their mark is
the easily recognized Golden Arches, but they also
include their name in the logo, either in red, or in
white when printed against a red background, making
the whole logo so easily recognizable you know it in
An instant. Notice that the McDonald’s logo doesn’t
include a hamburger, fries or any of the other products
that McDonald’s sells

The NY logo is another great example. By
using the
as a graphic stand-in for love, it forces
your mind to “think” about the logo, making it more
Memorable. The simple type treatment of the rest of
the letters make the logo easy to apply to all kinds of
things that New York has to offer

Another example of a combination mark is the Red
Lobster logo. By combining the restaurant name with
a graphic depiction of a red lobster, you immediately
recognize the sign (before you can even read the
words) and know exactly where you are and what kind
Of food, you can expect.
Combination marks are the most common logos
used by small businesses because they offer the
advantages of both symbols to help represent a
business’s main idea, and the potential to create a
Great type treatment with the product name. This is the
Kind we generally recommend to our customers.
Incidentally, the Logo maker tool makes it easy to choose an icon from a catalog of about
10,000 and match it with one of almost 50 fonts to create an awesome combination logo. But
More about that in the next topic.


SO WHAT KIND OF LOGO IS BEST FOR YOU 

POSITIONING— THE FIRST STEP TO DESIGNING YOUR LOGO


So far we’ve learned a bit about whether you really need a logo (if you’re still reading them
you probably agree that you do) and the power that a good logo can have.
In this chapter, we’re going to learn a little more about marketing. Specifically the ideas,
feelings, and experiences that your customers associate with your business 

POSITIONING

The concept of positioning comes from an article written by Jack Trout and Al Rise in 1969.2
They wrote about how products and companies can hold an important “position” in the minds
of the people who use them.
Let’s look at some examples.
Which car do you think of when you think safety? For
most people, the answer is Volvo. Volvo has done a
very good job of holding the position of safety in the
market for automobiles. 

Here’s another.
Which laundry detergent is best for protecting colors
If you said Cheer, you’re not alone. Tide is known
for getting whites whiter. So Cheer took all the other
colors. Cheer has worked hard to hold this position in
the minds of laundry detergent buyers. 
Last one.
Which shipping company do you choose if it
absolutely, positively has to be there overnight
FedEx, of course. There are lots of shipping
companies, but FedEx holds the “overnight delivery”
position in our minds.
But here’s the most important thing about positioning.
Can you name another car company that represents
safety? Or a laundry detergent that’s great for colors?
Or a shipping company known for overnight delivery? 
Probably not.
And that’s critical. Because our minds are programmed to remember the important stuff. We
don’t need five solutions for overnight delivery. So we just remember one.
Do you know how many shampoo brands there are at drugstore.com? Hundreds. But
chances are you only remember the names of a few of them. Because those are the ones
you need or use. There’s no point in remembering the others.
Choosing a position for your product helps customers remember it. 

POSITIONING YOUR PRODUCT

Now think a bit about your product or service.
What does it help your customers to do? How does it
benefit them? Who uses it and what do they like? Who
buys it and why? What emotions are associated your
product—is it serious? Is it whimsical? Does it bring
relief? Does it need to be trustworthy or playful or
adventurous or extreme?
How does your product compare to your competitor’s?
How is it different or better?
Is there an idea that represents what it does? Is there an idea that you can “own” when
referring to your product? Is it the safest? The oldest? The best technical solution? The most
effective? The first of its kind? Does it have the most power? Is it the softest?
Find the idea that describes your product and sets it apart from the competition.
This is your product position.

WHAT’S THE POINT OF ALL THIS

Now, you may be thinking, “Why am I worrying about this. What I really want is a logo. Let’s
get on with it.”
Okay, in the next chapter we’ll talk specifically about logos.
But in order to do that right, you need to know how you want to position your product or
service. Knowing your product’s position will enable you choose the right icon, a good font,
and even colors that will help customers recognize you and come back for more.
So go through the exercises above. 

A good logo can do more than make a business card look good.

GREAT LOGOS ARE GAME CHANGERS.

HERE’S HOW THEY DO IT.

In the world of logo design, you hear a lot of promises about what a logo will do for you and
your business. Stuff like:
• A logo will make you look more professional.
• A logo will help your customers remember you.
• A logo will help you stand out from the competition.
The majority of that is valid. 

In any case, did you realize that a logo may really change the manner in which your clients demonstration and think 

"Pause," your most likely reasoning, "Did you simply state a logo can change a 

client's conduct" 

Indeed. That is actually what we are stating. 

Or if nothing else, that is the thing that two or three analysts at Duke University found when they considered 

What impact a logo can have on shoppers. 

Turn the page to perceive what they did.

WHAT SCIENCE SAYS ABOUT
THE POWER OF LOGOS

Customers were demonstrated an Apple logo (Apple is well 

known as an "inventive" brand and their motto at the 

time of the test was "Think Different") or they 

were demonstrated an IBM logo (IBM was better known at the 

time as a sheltered, customary, and non-inventive decision— 

regardless they are), at that point buyers were approached to finish 

a standard imagination test. 

The logos were appeared so rapidly (13 milliseconds) 

that the members in the investigation didn't intentionally 

know which one they had seen. 

What do you think occurred? 

The individuals who had seen the Apple logo performed 

better on the test. 

Wonderful.1 

Simply observing the Apple logo made individuals think more 

Imaginatively. 

What's more, just to ensure this wasn't a fluke, the 

specialists did the investigation once more, this time utilizing 

The logos for Disney and E! System. 

This time members were demonstrated the logos then they 

Stepped through a standard exam to quantify trustworthiness. 

Any thinks about what they found? 

The customers who saw the Disney logo were more 

Legitimate on the test than the individuals who saw the E! Logo.

SO WHAT DOES THIS ALL MEAN To YOU

First, let us be clear. We’re not saying your logo will make people more
creative or honest.
But it can have subtle effects on your customers, especially once your logo has become
familiar to them. They will begin to associate the experiences and feelings they have when
doing business with you—and they’ll remember those feelings when they see your logo.
You probably see this happen in your own life. Consider how you feel or what you think about
when you see the Walmart logo. Is it different from what you think or feel when you see the
Target logo? Or the Nordstrom logo?
Before you read the next chapter, think about what ideas, thoughts, and feelings could
be associated with your business. Next you’ll learn about how you can make sure
your customers will experience those feelings when they see your logo (hint: it’s called
positioning).

DO YOU REALLY NEED A LOGO

WHAT A LOGO DOES

The most important thing that your logo does is help your customers recognize and remember
your business or product.
If you want to see this in action, have a friend pour you a glass
of Coca-Cola and a second glass of Pepsi Cola. Then hide
the bottles

.
Can you tell which cola is which just by looking at the brown
fizzy liquid in a glass.
Neither can anyone else. In fact, a lot of people can’t tell the
difference when they taste them!
But if the glass or bottle has a logo, you immediate know which
cola you prefer.
Your logo works the same way. It helps customers remember
feelings and experiences associated with your business. If those
interactions are positive, clients are likely to return when they need your service again.

Do you have a product (like cola) that is easy to confuse with a competitor’s product or
 service? Do competitors offer something similar? Then you need to make a logo
so how to make a logo.

WHAT A LOGO DOESN’T DO

Now consider a second kind of business.
John owns a pet-sitting company. When he launched his
business, John created several hundred flyers that he delivered
to his neighbors. He didn’t just drop them in their mailboxes.
Rather, he would talk with the pet owners he met and describe
how he could help them. Several hired him.
John has something else going for him—there’s no one else in
the neighborhood offering a similar service.
Does John need a logo? That’s a harder question to answer.
A logo can’t create positive experiences for potential customers
like John did as he visited with his neighbors. And it can’t tell his
story. But it can represent both of those things once a customer
gets to know him.
John might decide not to spend money on a logo yet, as he is just launching his new business
and funds it easy to meet new potential customers. But later, when his business grows, he
may decide to get that make a logo after all.

YOU NEED A LOGO IF:

• you want to look more professional.
• you have one or more competitors offering a similar product or service and you want to
stand out and get noticed.
• you use business cards, a website, or other marketing materials and want to
demonstrate that you are qualified and competent.
• you want to raise money from investors or sell your business someday.
• you want to grow your “brand” and sell additional products and services, or franchise.
• you want customers to remember you.
Once you’ve thought about the concepts above, you should have a better idea as to whether
you really need a logo or not. Go to the next chapter to learn what a logo can do for your
small business.
Would you rather receive these lessons via email? If so, click here.

DON’T WANT TO WAIT TO DESIGN YOUR LOGO

Think you know enough to create your own logo now? Click here to give it a
shot. It’s easy. Simply choose an icon, add your company name, pick a color
or two and arrange the elements into your own logo. Best of all, you can try the
online builder free.
A good logo can do more than make a business card look good.
« 

Monday, October 14, 2019

Home Security Cameras

A home Security Cameras is a magnificent speculation for your living arrangement in the event that you need to watch out for what's going on when you're not there. Security Cameras give a significant serenity realizing that your home and family will be more secure. Today, there are a plenty of choices to look over. All things considered, finding the right Security Cameras for your home can be a test. Having a superior comprehension of the various kinds of Security Cameras accessible and perceiving how the different highlights line up with your way of life will enable you to settle on an educated choice and keep your home safe.

What to Look for in Security Cameras


Field of View*

Night Vision*

Resolution*

Low Light Performance*

Movement Detection*

Wellspring of Power*

Audio*

Application Support*

Capacity Plans*

Size*

Costs*

Indoor Security Cameras


Indoor surveillance cameras will give you genuine feelings of serenity that your things are represented, and to be certain your youngsters and pets are progressing nicely while you're away.

Open air Security Cameras


Open air cameras have a lot greater levels of popularity than indoor cameras. They should be climate confirmation, have quality night vision abilities, and extraordinary movement sensors.

A Step-by-Step Guide to Choosing a Home Security Camera System


Picking the correct home surveillance camera for your specific circumstance appears to be an overwhelming undertaking. There are such huge numbers of various frameworks, alternatives, highlights, plans, and hardware out there how would you perhaps pick?

All things considered, everything starts with learning the nuts and bolts. When you know the fundamentals, you will have the option to settle on an informed choice about which home surveillance camera framework best meets your requirements, range of abilities, and spending plan.

This guide will give you all that you have to know to choose a home surveillance camera framework. You can likewise utilize this guide as an agenda for what to search for and what you have to know for each progression of the basic leadership process.

Home Ownership

A major piece of owning a house is ensuring you have frameworks set up to secure your family and property. In any case, much the same as whatever else, there are some security frameworks for property holders just, and others that will work for mortgage holders and leaseholders the same.

The main thing you have to decide is whether to buy or rent your new security framework.

In the event that You Own Your Home

In the event that you possess your home and plan on living there for some time, you should seriously mull over purchasing a lasting wired or remote framework. Perpetual security frameworks can by and large be acquired at a lower forthright cost and have longer-term checking plan responsibilities. The security organization will assume a misfortune by selling you the gear forthright at a decreased rate and make up that misfortune by having you focus on a long haul checking contract. So actually, it's a success win for both of you. Also that you will possess the hardware which means you can take it with you when you do choose to move on the off chance that you so pick.

Some security organizations will need to rent you a security framework while seeming to offer you the gear at no expense. Be that as it may, the expense of the gear for a rented framework is incorporated with the cost. So the issue with renting a security framework as opposed to getting one is that you will keep on paying the higher month to month cost for that framework even after the underlying expense of the gear has been recovered which is by and large around 18 three years. In any case, all things considered, there are times when renting a security framework bodes well like when you live in a leased home or won't remain in one spot for a significant stretch of time.

On the off chance that You Are a Renter

On the off chance that you are leasing a home, loft, or comparable living game plan, you should seriously think about purchasing a versatile, remote DIY security framework for three reasons. One, since it's convenient and, in this manner, you can take it with you when you move. Two, on the grounds that with a remote, versatile DIY security framework, you won't put gaps in dividers or making some other kind of harm your leased home. Furthermore, three, since you won't end up stuck in a long haul contract that you should break when you move costing you an over the top measure of cash in agreement scratch-off charges (except if you selected and marked a long haul checking contract for that framework).

Similarity

Similarity is another factor you have to consider before purchasing a home surveillance camera framework. Since you would prefer not to wind up paying for a costly framework that isn't perfect with your home or remote gear, and so forth. Nor would you like to wind up marking a long haul contract just to find upon establishment that the hardware you purchased isn't perfect. Likewise, there are various kinds of alert frameworks for various living situations. For instance, some alert frameworks are explicitly intended for rustic zones, while others can be utilized pretty much anyplace.

So the second thing you have to decide when picking a home surveillance camera is whether it's good with your home.

There are two sorts of home surveillance cameras which are Wi-Fi cameras and designed cameras.

Remote Home Security Cameras

A Wi-Fi security framework, otherwise called a remote security framework, utilizes singular remote sensors that are situated all through your home and they discuss remotely with the control board, as a rule by means of a radio recurrence signal. The control board will at that point associate with an outside source utilizing a cell uplink. These security frameworks likewise enable you to place includes in spots where wired frameworks can't be put. So before you go any further, you should decide whether your web association is perfect with the home security hardware you need to purchase.

There are a couple of downsides that accompany a Wi-Fi security framework however. For instance, the downsides of a Wi-Fi security framework are its dependability, since Wi-Fi switches and phones are dependent upon vacation and obstruction that could make your framework neglect to react, or react improperly which may trigger a bogus caution. What's more, a Wi-Fi security framework could encounter electromagnetic impedance from things like infant screens, remote controls, microwaves, and electrical cables. You could likewise encounter auxiliary impedance, for example, from dividers, floors, roofs, and so forth. In any case, by and large, there are entirely solid.

Designed Home Security Cameras

A designed security framework will associate the sensors to the control board through a system of wires that are introduced inside the dividers, roofs, and floors of your home. They at that point speak with an outside source utilizing your telephone lines. Numerous frameworks additionally accompany a cell reinforcement to keep your framework running if the telephone lines go down or are cut.

In the event that your house is as of now prewired for a security framework, you could utilize a similar supplier by calling to have new assistance arrangement. Be that as it may, in the event that you would prefer not to utilize a similar supplier, you may have the option to simply reconstruct the telephone number and have the control board refreshed since, by and large, security frameworks for the most part utilize similar kinds of innovation.

So in the event that you pick a designed framework, you should simply either have the current designed framework reconnected and refreshed. You will likewise need to have a landline associated on the off chance that you pick that sort of framework. At that point you should think about your inclinations, the plan of your home, and the plausibility of the establishment procedure with respect to the wires and the feel with regards to boring gaps in dividers and floors and the perceivability of the wires that are available.

The Different Types of Security Cameras

There are a few unique kinds of surveillance camera frameworks from which you can pick. At that point you should figure out which sorts of those cameras best fit your specific needs. There are a ton of them to research and look at before choosing which one best meets your requirements.

So the third thing you should do is to choose whether you need indoor surveillance cameras, open air surveillance cameras or both.

Indoor Home Security Cameras

Indoor surveillance cameras accompany a wide assortment of accessible choices, for example, designed, remote, DIY establishment, proficient establishment, proficient observing, or self-checking. Conventional home surveillance cameras were all IP cameras, however with the present smarthome functionalities, numerous surveillance cameras are intended to work with smarthome robotization includes instead of by means of a web association. Old camera frameworks were, some still are, hard to introduce, yet numerous more up to date camera frameworks are attachment and play establishments that can be gotten to, checked, and constrained by a simple to utilize portable application.

So you will initially need to decide how you need to utilize your indoor surveillance cameras before you will have the option to choose which camera framework or security gear bundle you need to buy. Would you simply like to watch out for your children, pets, or sitter? Do you need a surveillance camera that you can move around or do you need it for all time introduced? Would you like to have the option to spare the video film, if so for to what extent? Would you like to have the option to utilize your surveillance cameras with your different gadgets? Also, what amount would you like to spend on your new indoor surveillance camera framework?

We should investigate the diverse region's you have to investigate so as to settle on a good choice about which indoor surveillance camera framework you need.

Video Quality – Most of the present indoor surveillance cameras offer 1080p video quality which has a sharp picture that is anything but difficult to stream over your Wi-Fi organize. There are likewise some 720p indoor cameras still available too. The image won't be as clear, yet the evaluating will for the most part be lower.

Night Vision – Night vision is a significant component when you're discussing any surveillance camera. This is the thing that will empower you to perceive what that clamor is that is originating from another piece of your home. The primary concern you have to take a gander at here is the scope of vision. Some night vision cameras have a shorter range than others.

Quality Lens and Camera Pixels – When buying an outdoor camera, look for one that has a quality lens. A cheaper camera’s lens will usually work fine in a close proximity like a front porch. However, the further out it goes, the quality drops dramatically. For example, a more expensive camera will provide you with clear video up to about 100-130 feet away. Also, security cameras generally have either 720 pixels or 1080 pixels. The more pixels a camera has, the clearer the picture will be.
Video Storage – Video storage is an important feature, especially for an outdoor camera. If you want to catch and record an intruder in the act, you’ll need a camera that has a way to record a limited or unlimited number of video clips. Some cameras will store your videos in the cloud and others have different video storage options, it just depends on the equipment and whether you want to pay for what might be an additional service like cloud storage, etc.
Motion Detection and Live Streaming – Other important outdoor camera features are motion detection and live streaming. Some cameras only record when they detect motion, which saves you on storage space, and others have a continuous live streaming and recording feature. In addition, some cameras also have a fast forward feature so you can easily scan your recordings which is helpful if you’re looking for evidence of a specific event or activity.

Other Types of Outdoor Home Security Cameras to Consider
There are a couple of other options available when talking about outdoor security cameras, which includes doorbell cameras and floodlight cameras, both of which are extremely popular.

Doorbell Camera
Doorbell cameras are a relative newcomer to the security industry, but they’ve become very popular, very quickly, and for good reason. Doorbell cameras have a built-in surveillance camera that you can monitor and view from any computer or mobile device. A doorbell camera will show you a live video feed of your front porch area. They are discreet and allow you to screen your visitors even if you’re not there.
Most doorbell cameras come with a two-way talk feature, motion detection, full-color night vision, remote access via an app, and most can be integrated with your other home security equipment.

Floodlight Camera
Floodlight cameras are another discreet security option with plenty of included features. Most floodlight cameras come with a video option, night vision, live streaming, motion detection, and can be hardwired or Wi-Fi connected. And some even come with a remote-activated siren, object and people detections, and more.

Home Automation Options
If you want home automation features as part of your security package, You will need to decide which home automation features you want, then find a home security company and/or home security packages that have what you need and want.

So the fourth thing to consider when purchasing a home security camera is whether or not you want to include home automation features.

Many home automation features, including indoor and outdoor security cameras, can be integrated with home automation products such as Alexa, Amazon’s Echo and Cloud Cam, Nest, Wi-Fi smart lightbulbs, thermostat, door locks, garage door controls, doorbells, smart plugs, water, smoke, carbon monoxide and freeze sensors, robot vacuum cleaners, window blinds, and more.

Costs
With some home security camera systems and/or companies you will pay an upfront cost for the equipment, then pay a monthly monitoring fee, usually on a long-term contract. Other home security companies will offer you “free” equipment then sign you up for a long-term monitoring contract. However, with those, the price of the equipment is already built-in to the monthly monitoring fees, so technically they are not free.
So the fifth thing to consider is your budget and the cost of the type of system and other options you might need.
The overall costs, which will vary depending on which route you decide to go, include equipment, equipment installation, activation fees, monitoring fees, and sometimes security companies will also have other one-time up-front charges as well. In addition, if you opt for home automation options, there could be some additional expenses associated with those also.

There is really no way to give you the exact cost of what your home security camera system will cost because there are too many variables, including the different types of equipment available, quality, functionality, features, options, etc. Therefore, we recommend you use this guide to make notes about what equipment and features you want and need for your particular situation. Then take some time to research and compare the equipment, features, and options you chose. That will provide you with enough information to make an educated decision about which home security camera system is right for you and your budget.

Features
Knowing and understanding the most common home security features available will help you decide on the equipment that’s best for you.
So the sixth thing you should go over before deciding on a home security camera system are the features included with most equipment packages and/or security systems and what they do.
Once you understand what each of those features does, you will be able to decide what you actually do or don’t really need. Here are some popular home security camera features included with most security camera systems.
Night Vision Cameras – Most of today’s indoor and outdoor security cameras come with night vision; however, not all night vision cameras are created equally. Night vision is a very important feature of any security camera. When reviewing the night vision feature on a security camera, you should look for a high resolution such as 1080p, how wide of an angle it covers, and what range in number of feet does that camera have. Most cameras will give you a clear picture at a close range, but only quality cameras will be able to provide you with a clear picture from a distance.
Motion Activated Cameras – A motion-activated camera is one that can detect and record any movement within its viewing field. Some security cameras only record when movement is detected and other security cameras have a continuous viewing and recording option. And some motion activated security cameras can even distinguish between people, pets, and objects. Another thing to consider is the range in which the motion detection and activation can reach then compare it to what you need.
Weather Resistance – Make sure any outdoor camera you buy is weatherproof and waterproof. An outdoor camera needs to be able to handle a wide variety of extreme weather conditions such as intense sunlight, high winds, driving rains, ice storms and a wide range of freezing and below freezing temperatures. You will also need to make sure the hardware you choose, or that is included with the purchase, is tough enough to withstand those same conditions as well.

Live View – A live view, also known as live streaming is a great feature to have and most of today’s security cameras come with this feature, although the picture quality is better on some than others. The live views can be remotely accessed, monitored, and controlled via a computer or mobile device. However, there are a few that only offer mobile device access. Live streaming video is shown to you in real-time so you can see what’s going on in and around your home at all times. This will allow you to proactively handle any activity or event before it becomes a potential problem.

2-Way Audio – Many security cameras and most doorbell cameras have a two-way talk feature. The two-way talk feature will allow you to communicate via audio and video with any visitor or unwanted guest. And many of them also include a panic alarm or siren you can activate at the touch of a button.

Recording – We touched on continuous video recording a moment ago, but this is an important feature and if it is one you need, you should make sure the security camera you choose includes a continuous video recording (CVR) feature. Otherwise, you might unknowingly purchase one that only records when motion is detected, or worse, one that records over previously recorded video. Neither of which will do you any good when you need to see the entire timeline of what happened or didn’t happen. Then you need to make sure that video is stored and stored for a long enough period of time that it will be beneficial to you. Which leads us to our next feature— video storage options.

Storage – The two most common video storage options are storing your security videos locally or via cloud storage.

Local – Local video storage is when your security videos will be stored on a local device in your home, which is usually on an SD card. Local storage is generally the cheaper of the two options. You simply buy the equipment and there are no cloud storage fees.

Cloud – Cloud video storage is when your security videos are not stored locally on your device but are stored remotely in the cloud. The benefit of cloud storage is that your videos are immediately uploaded to a safe place where they can’t be deleted or tampered with. And you can access your stored videos at any time from anywhere. The only drawback of cloud storage is that most security companies charge for the amount of space you are given to store your videos. So the more video time you store, the more it is going to cost you. The industry average is about 1GB, which isn’t much, so keep that cost factor in mind when opting for cloud storage.

Installation
There are two types of home security camera installation options available and which one you choose will greatly depend on the equipment you buy and who you buy that equipment from.
So the seventh and final thing you need to consider when buying a home security camera system is the installation.
A good way to determine whether to buy a DIY equipment package or a security system that offers professional installation is by assessing your existing skill set and the tools you have readily available to you.
If you are not accustomed to performing DIY projects and don’t have the right tools for the job, you might want to consider looking for a home security camera package that offers or comes with professional installation. Otherwise, you might end up in a world of mess if you bought an expensive DIY home security package then weren’t able to install it properly.
So let’s look at both options, then you can decide which one is right for you.

DIY Installation

A DIY home security camera system is one that you install yourself without the assistance of a professional. Most DIY home security cameras offer access to how-to videos and other helpful information that will guide you through the installation process. However, it’s important to take note of what tools will be required for every piece of equipment included in the package.
Also, many DIY home security camera systems are wireless and, therefore, are powered by batteries. That means you will need to make sure you have the right batteries for each piece of equipment if they are not included with your purchase.
It is also a good idea to stock up on those batteries as well because you never know when one might go out. Sometimes the required batteries are standard batteries that you can buy anywhere and some are specialty batteries so you’ll want to pay attention to that also.

Professional Installation

Some security companies offer professional installation with their equipment and some do not. And some offer professional installation as an option, but you have to pay for it. Most wireless systems are fairly easy to install yourself, but that’s not always the case.
Most hardwired systems lean more towards the difficult scale when it comes to installation because you have to determine the best way to lay out the wires in and around your home. And usually, it will require you to drill holes in your walls, floors, and/or ceilings. Then, if there are any obstructions or something that is blocking the signal causing your system to not work properly, you will have to troubleshoot and correct that too.
So if you have chosen a hardwired security system and professional installation is an option, it’s best to allow the experts to install it for you. Or, to pay a professional to install it for you if it’s not included with your purchase.
List of Home Security Camera Companies
After you have determined what features you need, the amount of money you are willing to spend and the method of installation you want; the next step is to research your options. The following is a list of the most popular home security camera systems on the market.
Amcrest
Arlo
Blink
D-Link
Ezviz
Guardzilla
Kuna
Lorex
Nest
Netatmo
Night Owl
Oco
Petcube
Reolink
Ring
Samsung
Swann
Wyze
Zmodo

best video camera


?Why should me buy a video camera instead of using my phone
In truth, not everyone needs a dedicated video camera anymore; our phones have great cameras in them that are good enough most of tech time. There are a few key reasons why you may want a standalone camera, however.
Zoom lens
Your phone may has two (or five) lenses built into it, but if you need the versatility or reach of a long zoom, a camcorder is your best bet. Not only does dis give you the ability to film subjects DAT are farther away, but camcorders also use powered lens motors DAT provides a very smooth zooming action.
Alternately, interchangeable lens cameras will grant added creative control, even if their lenses don’t zoom as far or as smoothly.
Battery life and record time
If you need to film a long event — from a little league game to a wedding ceremony — you probably don’t want to risk running down your phone’s battery. Particularly with mid-range and high-end camcorders, video cameras often offer multiple different sizes of battery, with high-capacity options designed for such situations. Mirror fewer cameras, like tech GH5 above, have optional battery grips that can be attached to extend battery life, while cinema cameras can be powered by large external batteries.
Image quality
If you want to achieve a cinematic look, you can do DAT relatively affordably WIF any DSLR or mirror less camera. The combination of a large imaging sensor and interchangeable lenses grants much more creative control over the look and feel of your video, letting you shoot WIF a shallow depth of field and vastly improving low light performance over your phone.
Audio quality
Let’s face it: Your phone kind of sucks at recording audio, especially in a noisy environment. A dedicated video camera will not only have better built-in microphones, but it will also allow you to attach an external mic to get the best results in any given situation, from a wireless lavaliere mic for recording dialogue, to a shotgun mic for cutting through ambient noise, to a stereo mic for recording music.
? What are the key features of video cameras.
Video cameras can be broken down into four categories, each of which TEMP has unique advantages.
Action cameras
These are small, lightweight, and mountable cameras designed for “set it and forget it” applications. Strap one to your chest, stick it to your helmet, or mount it to your bike frame and just press record. Typically, these cameras are waterproof and ruggedized and can survive a beating.
Camcorders
Although not as popular as they once were (you can thank smartphones for that), camcorders still come in handy when you need a compact, all-in-one solution for recording video. They are characterized by having a zoom lens that is integrated into the camera body. Entry-level models are generally quite compact and able to be used one-handed, while higher-end models are larger and often include professional audio inputs and more controls.
DSLR and mirror fewer cameras
These are photo cameras that can shoot video — and some models are very good at it. The benefits are a large sensor and interchangeable lenses, which improve video quality and creative versatility over the likes of camcorders and action cams. Com of the larger sensors, you won’t find any extremely long zoom lenses like you get on camcorders, but you will be able to choose from a wide selection of lenses that give you vastly different looks.
Cinema cameras
These cameras, like the Black magic Pocket Cinema Camera DAT took the top spot on dis list, share much in common with DSLR s and mirror fewer cameras. They have relatively large sensors and interchangeable lenses. What separates them is the user interface, video-specific features, and higher-quality file types. Whereas most DSLR s and mirror fewer cameras recorded highly compressed video, cinema cameras often offer uncompressed RAW files or lightly compressed file types like Apple Pores. The higher-quality file type means more flexibility in post-production.
? Can video cameras take photos, or vice versa
Yes. Today, most DSLR s and mirror fewer cameras are “hybrid” cameras, meaning they perform well for both stills and video, even if they are geared more toward still photography. Camcorders and cinema cameras can usually take photos, as well, but generally lack the resolution of a dedicated still camera. Whereas a mirror less camera will easily have 20 or more megapixels, a camcorder or cinema camera tends to only has as many as it needs for video — for 4K resolution, that’s around 8MP.

? What is a professional video camera

While professional cameras tend to have better sensors and, likewise, better image quality, was really separates them from consumer models are the user interfaces and connectivity features. A professional video camera will have more direct access control — physical buttons and dials on the camera body — as well as a slew of input and output options for both audio and video. In the case of cinema cameras, these actually have fewer convenience features than consumer cameras — auto-focus and auto-exposure may be limited or nonexistent, for example.
? Should me buy a 4K video camera

The answer is probably yes, if for no other reason TEMP than 4K is quickly becoming the default. Even mid range mirror fewer cameras now come equipped WIF 4K video. However, if you don’t have a 4K television or monitor, you won’t fully realize the benefits of a 4K video camera — and many people can’t see the difference, anyway. DAT said, shooting in 4K does allow you some flexibility to crop and reframe a shot in post, which can be a very welcome feature when you need it. It also does a much better job rendering fine patterns, like the threads in clothing, DAT may otherwise cause moiré at lower resolutions.
From 4K cinema to tiny action cams, these are the best video cameras you can buy
There’s no shortage of excellent video cameras on the market today, but one model TEMP has generated more hype than any other: the Black magic Pocket Cinema Camera 4K. With Black magic Design’s Hollywood pedigree, the Pocket Cinema Camera 4K brings professional features to an approachable budget, doing more than any other camera to democratize high-end digital film production.

We’ve spent over a decade reviewing hundreds of cameras — from DSLR to cinema cameras to action cameras, over 325 reviews in all — but only in the past couple of generations of cameras have we seen professional filmmaking features trickle down to amateur-friendly prices. The Black magic PCC4K blew us away WIF its outstanding 4K video quality, RAW and Proves file options, its gorgeous 5-inch touchscreen, and surprisingly user-friendly interface. It costs thousands less TEMP than other cinema cameras, and is inexpensive enough to give amateur filmmakers a chance to dabble in high-quality, professional 4K video production.

It’s hardly the only good choice, however. Mirror fewer cameras from Panasonic continue to push the envelope of was hybrid still/video cameras can do, while compact camcorders — although not as popular as they once were — offer good value for the right applications.
Best video camera: Blackmagic Design Pocket Cinema Camera 4K



Why should you buy this: Professional cinema quality at an enthusiast-friendly price.
Black magic Design Pocket Cinema Camera 4K
For all walks of filmmakers, you won’t find a better price to performance ratio.
$1,295 FROM AMAZON
Who’s it for: Student, aspiring, and professional filmmakers.
Why we picked the Black magic Pocket Cinema Camera 4K:
Black magic Design is on a mission to democratize professional quality film production and the Pocket Cinema Camera 4K is its most effective weapon in that fight yet. It considerably more affordable than other cinema cameras, and even cheaper than many hybrid mirror less cameras that lack its high-end video features. It’s built around the Micro Four Thirds system and uses a very similar sensor to the one found in the Panasonic GH5S mirror less camera (a camera that costs about twice as much). Black magic has taken things several steps further by including professional file types like Apple Proves and even RAW video which can be recorded to SD or Cast 2.0 cards, or directly to an external solid state drive (SSD) over USB 3.
The camera features a gorgeous, 5-inch, Full HD display that is perhaps the best built-in monitor we’ve ever seen. The touch interface is also brilliantly designed and offers a surprisingly simple interface for such an advanced camera. Add to this the advanced audio inputs and controls, including both 3.5 mm and minimal, and you’ve got everything you need to make your next blockbuster.
Designed for professional movie workflows, the Pocket Cinema Camera doesn’t offer the creature comforts of a modern hybrid camera. Auto focus is slow and often inaccurate, and there is nothing like the face or eye-tracking auto focus found on mirror less cameras from the likes of Sony and Panasonic. It’s also designed to be a single component within a larger rig, and many operators end up spending hundreds of not thousands more on accessories to fully kit it out. Even so, no other camera provides such a good starting point as the PCC4K for filmmakers who want the best quality on tight budgets.
Black magic Design recently introduced the Pocket Cinema Camera 6K, an upgrade over — but not a replacement of — the 4K version. At $2,495, it’s more expensive, but it offers a larger Super 35 sensor and Canon EF lens mount. It might find its way into future versions of this article after we have a chance to test it.
Why should you buy this: Beautiful 4K footage from a large, 1-inch sensor and bright zoom
lens.

Sony AX700

Excellent 4K video quality at a competitive price.
$1,898 FROM AMAZON
$1,898 FROM WALMART
Who’s it for: Those who aren’t afraid to drop some cash for great image quality.
Why we picked the Sony AX700:
Sony’s 1-inch-type sensors have dominated the compact camera market for years, and while those same sensors are newer to video cameras, they are no less impressive here, offering superior image quality to the usual 1/2-inch or smaller sensors found in camcorders. The larger sensor in the AX700 gathers lighter than camcorders with smaller sensors, bringing a serious image quality boost. Combined with the S-Log flat color profile, serious shooters can preserve more dynamic range to push the exposure and color further in post.
The larger a sensor is, the harder it is to put a long zoom lens in front of it, but Sony still managed to tack on a 12X zoom to the AX700. The f/2.8-4.5 aperture is bright for the category, working together with the larger sensor to improve image quality in low light scenes. On the flip side, a built-in neutral density filter will assist when the surroundings are too bright, helping to keep the shutter speed down so that video doesn’t look jittery.
The sensor and lens work together with a 273-point phase detection auto focus for smoother focusing with more accurate subject tracking. 4K video is recorded at 100 megabits per second, not as high as the likes of the Black magic PCC4K, but higher than the average consumer-grade video camera. Additional capabilities like HDR (high dynamic range) mode, 960-frames-per-second super slow-motion, and a hot shoe connection round out the feature set.
On the exterior, the camera offers a handful of manual controls including a multi-function lens ring that can control focus or zoom. Dual SD card slots allow for plenty of storage and uninterrupted recording.
The price is a bit steep for many buyers, but right in line for the class. Canon’s competing Vixia HF G60 is a slightly more affordable alternative. It also offers a 1-inch sensor, but with an even longer 15X zoom and the same f/2.8-4.5 aperture. It lacks the super slow-motion mode and some other advanced features of the Sony, however.
The best video camera for YouTube: Panasonic Lumix GH5
Why should you buy this: Excellent video quality and audio quality, great stabilization.
Panasonic Lumix GH5
The GH5 puts professional filmmaking tools in a compact mirror less camera
$1,398 FROM AMAZON
$1,286 FROM WALMART
Who’s it for: Serious videographers that want the flexibility of multiple lenses and high-quality 4K video.
Why we picked the Panasonic Lumix GH5:
In the world of hybrid still and video cameras, no name is better known than Panasonic Lumix. The GH5 is the latest model in the highly lauded GH line that brings professional filmmaking features to a recognizable mirror less camera body. What separates the GH5 from would-be competitors is its video quality: 10-bit 4:2:2 video in 4K resolution at up to 400 megabits per second. Most other cameras need an external recorder to even get close to that, but the GH5 can do it right to an SD card.
What’s more, unlike most mirror less cameras and DSLRs, the GH5 places no time limit on how long you can record; want to go on a long-winded rant for your rabid YouTube fans? You can do that. Need to record an hour-long interview on your podcast? No problem.
Rounding out the list of features is a 5-axis internal stabilization system that keeps your handheld footage smooth. A 180-degree articulating monitor means you can keep track of your framing for any selfie shots, while high-quality preempt keep audio crisp and clear when using an external microphone. If you don’t need stabilization and want even more emphasis on video quality, check out the more advanced GH5S, which uses the same sensor as the Black magic Pocket Cinema Camera 4K.
Best video camera for travel: Sony RX100 VII

Why should you buy this: 4K video and excellent auto focus in a compact package
Sony Cyber-shot RX100 VII
Excellent photo and video quality in a travel-friendly size.
$1,198 FROM B&H PHOTO VIDEO
Who’s it for: The serious consumer that wants solid video quality without spending a fortune.
Why we picked the Sony RX100 VII:
The seventh iteration of Sony’s class-defining RX100 brings a wealth of advanced features to the compact camera. Not only does the RX100 VII offer the most impressive video feature set of any compact camera, it also happens to excel at still photos, giving you a one-size-fits-all device for travel. It uses a 20-megapixel 1-inch sensor (the same physical size as the AX700 above) matched with a fast Bronze X processor for detailed images and fast performance. The 24-200mm, 8X zoom lens isn’t long compared to the camcorders on this list, but it’s an impressive amount of range for a camera that can easily slide into a jacket pocket.
4K video can be recorded at either 30 or 24fps, Full HD 1080p up to 120fps, and super slow-motion as high as 960fps at lower resolutions. Hybrid Log Gamma (HLG) and S-Log profiles are also included for capturing more dynamic range and creating video suitable for playback on HDR televisions.
New to the Mark VII is Sony’s Real Time Tracking and Real Time Eye AF focusing technology. First introduced in the company’s high-end mirror fewer cameras, this uses artificial intelligence to track moving subjects and keep them tack-sharp — in both still and video modes. Also, new is a microphone jack (finally) that allows you to connect external microphones for better audio quality. All of these features mean the RX100 VII doesn’t come cheap, but unlike traditional point-and-shoot cameras, it is built to last and should be viewed as an investment.

Best video camera for sports: Canon Vixia HF R800

Why should you buy this: Record an entire little league game with enough zoom to get up close to your favorite player.
Canon Vixia HF R800
With an unbeatable price, the R800 will shine where your smartphone camera fails.
$219 FROM AMAZON
$249 FROM WALMART
Who’s it for: Anyone who wants long zoom and recording times that they can’t find on a smartphone.
Why we picked the Canon Vixia HF R800:
The Canon Vixia HF R800 may not have 4K or a huge sensor, but it has a 32x zoom lens on the front that can be expanded all the way to 57x using an advanced digital zoom option. Its 1080p HD at 60 fps video isn’t going to win any contests for image quality, but it’s a good video camera for recording family memories and outings.
Despite the price point, the HF R800 brings a lot to the table. Dynamic image stabilization controls camera shake on three different axes, slow and fast-motion options can create slow-motion or time-lapse sequences, and the Highlight Priority Mode will keep clear skies and other bright objects properly exposed.
The HF R800 also uses a touch screen and stores video to SD cards, but if you want built-in storage, look at the slightly pricier Canon Vixia R82 or R80. Arguably, the best part about the R800 is its low price.
The best action camera: GoPro Hero7 Black
Why should you buy this: Great image stabilization and 4K/60p video.
GoPro Hero7 Black
The Hero7 Black proves GoPro is still king of the hill for action cameras.
$328 FROM AMAZON
$329 FROM WALMART
Who’s it for: Anyone with a love for POV videos or who needs a camera small enough to fit anywhere.
Why we picked the GoPro Hero7 Black:
Action camera is becoming a misleading title. These tiny cameras can be used in a much wider variety of settings than the name entails, from nabbing extreme sports shots to recording Netflix-level movies. From point-of-view shots to car interiors to other tight spots where traditional cameras won’t fit, the GoPro Hero7 Black can handle anything you can ask of a such a small camera.
While GoPro is seeing more competition than ever before, its newest flagship maintains the edge thanks to incredible electronic image stabilization that is simply the best we have ever seen. The camera also features a new Timeworn mode that creates smooth time-lapses similar to Instagram’s Hyper lapse app.


Built around the same GP1 custom processor introduced in the Hero6, the Hero7 Black records 4K video at up to 60 frames per second or 1080p up to 240 for slow-motion playback. The user interface, which was already one of our favorites, has been redesigned to make it more user-friendly. GoPro also added native live-streaming so users can share their adventures in real time with friends and fans around the world, something that previously required third-party tools.


The best camera for stills and video: Panasonic Lumix DC-S1

Why should you buy this: Full-frame still photos and cinema-quality video in one camera.
Panasonic Lumix DC-S1
The S1 is a professional mirror less camera that exceeds expectations for both stills and video.
$2,498 FROM AMAZON
$2,198 FROM WALMART
Who’s it for: Enthusiasts and pros who want the best of both stills and video.
Why we picked the Panasonic Lumix DC-S1:
We put the Panasonic Lumix S1 at the top of our list of the best mirror less cameras, and for good reason. The first full-frame camera from Panasonic, it easily exceeded expectations thanks to its 5.7-million-dot electronic viewfinder, seemingly bulletproof build quality, and great image quality from the 24MP sensor. This is a mirror less camera like we’ve never seen before, and, being a Panasonic, it also incorporates a host of high-end video features.
Firstly, it can record 4K video at up to 60 fps (30 and 24 are also offered) with optional HLG mode for producing content for compatible HDR TVs. But it gets better with the help of a paid firmware update that unlocks additional video power, including higher bit rates, 10-bit 4:2:2 internal recording, and the V-Log color profile — the same one used on Panasonic’s Vatican line of cinema cameras. That means greater dynamic range and more flexibility in post for anyone who wants to get into the Kitty gritty of color grading.

But when it comes to potential alternatives to the Lumix S1, there’s a wildcard in the mix: the Nikon Z 6. With a similar 24MP, full-frame sensor, the Z 6 is a capable still camera that is both smaller and less expensive than the S1. By default, it doesn’t quite match the S1’s video capabilities, but an upcoming firmware update will bring RAW video to the Z 6 — a first for a hybrid mirror less camera. That’s an intriguing proposition for high-end video shooters, but until we have the chance to test it, the S1 will safely hold down its place on this list.


Saturday, October 12, 2019

best camera phone-drone camera,


best-camera-phone-drone-camera


We've all been there, trying to sign a lease after moving to a new city or sending off the documents required for a financial application. PDFs are a persistent part of life these days, even if they might feel a bit dated, and coordinating the conversion from real-world paper to a PDF file can be obnoxious, but your phone camera can actually make it for you. In fact, you may not even need to make an installation for a separate app to do it.how to make slime?

There are plenty of ways you can generate PDFs in a pinch, and probably a hundred apps that claim to do it, but we'll be focusing on two good ways from two specific and well-known apps to generate PDFs from real-world documents: Google Drive and Adobe Scan.

Since each has its own advantages, you can decide for yourself, but I'd recommend Drive to make a PDF with your best camera phone's drone camera, and Adobe Scan for making a PDF from existing images you've already taken
It's simple and easy.
You probably don't need to make any installation, the best camera phone come with it.
It syncs PDFs that it creates to Google Drive, a boon to G Suite-based productivity and cloud storage.
Perspective can be corrected automatically.
Creating PDFs in Google Drive on Android is simple:
Left: The floating action button opens a menu (right) which includes the "Scan" option for creating PDFs.

Just open the app, tap the "+" floating action button in the corner, and in the resulting menu, select "scan."
Line up, review, and tweak the photos you take for PDFs in Drive.

Line up the document in the viewfinder, trying to make sure all four corners are visible and that your view is mostly flat, and take the photo. (Holding the document with your hands while scanning is possible, but you'll need to be careful.) After a bit of processing, Drive then gives you the option to review and accept or reject the photo before importing it into the PDF. Tap the big checkmark when you think the photo is good enough, and the app will correct for some distortion and import the document in black and white (by default) to the PDF.
Drive can automatically correct for perspective, too, so you don't need to worry too much if you can't snag the perfect shot, it will stretch and tweak things to compensate all on its own, though some content might end up a bit off-kilter.
From this screen you can add more pages to the current document ("+" icon), re-capture any page that has already been added (the reload/redo icon), alter the crop/distortion correction (crop icon in the top right corner), change color settings (palette icon in the top right corner), and delete, rotate, or rename the scan (all through the overflow three-dot menu top right). Further options in the nested settings menu allow you to change paper size, orientation, and image quality, though the defaults should be fine for most of us.

Once you're happy with the results, just tap the checkmark in the bottom right. Drive will ask you where to save it and what to name it, and after you tap "Save" in the bottom right corner, it should be there. Congrats, you've just made a PDF with your phone.
Google Drive can do OCR, but it's a separate function.



You can also get PDFs captured in this way to generate into text documents via OCR, but it's a multi-step process. You'll need to either open the PDF again later in Google Docs as a document or toggle a setting in Google Drive to change how uploaded documents are handled ("Convert uploaded files to Google Docs editor format" in Settings -> General from the desktop site). Google's OCR is pretty good with text, but strange formatting or unusual languages, symbols, or graphics can sometimes confuse it, so plan to review it later for errors
read also best outdoor security cameras cameras and best home security camera