DO YOU REALLY NEED A LOGO

WHAT A LOGO DOES

The most important thing that your logo does is help your customers recognize and remember

your business or product.

If you want to see this in action, have a friend pour you a glass

of Coca-Cola and a second glass of Pepsi Cola. Then hide

the bottles

.

Can you tell which cola is which just by looking at the brown

fizzy liquid in a glass.

Neither can anyone else. In fact, a lot of people can’t tell the

difference when they taste them!

But if the glass or bottle has a logo, you immediate know which

cola you prefer.

Your logo works the same way. It helps customers remember

feelings and experiences associated with your business. If those

interactions are positive, clients are likely to return when they need your service again.

Do you have a product (like cola) that is easy to confuse with a competitor’s product or

 service? Do competitors offer something similar? Then you need to make a logo

so how to make a logo.

WHAT A LOGO DOESN’T DO

Now consider a second kind of business.

John owns a pet-sitting company. When he launched his

business, John created several hundred flyers that he delivered

to his neighbors. He didn’t just drop them in their mailboxes.

Rather, he would talk with the pet owners he met and describe

how he could help them. Several hired him.

John has something else going for him—there’s no one else in

the neighborhood offering a similar service.

Does John need a logo? That’s a harder question to answer.

A logo can’t create positive experiences for potential customers

like John did as he visited with his neighbors. And it can’t tell his

story. But it can represent both of those things once a customer

gets to know him.

John might decide not to spend money on a logo yet, as he is just launching his new business

and funds it easy to meet new potential customers. But later, when his business grows, he

may decide to get that make a logo after all.

YOU NEED A LOGO IF:

• you want to look more professional.

• you have one or more competitors offering a similar product or service and you want to

stand out and get noticed.

• you use business cards, a website, or other marketing materials and want to

demonstrate that you are qualified and competent.

• you want to raise money from investors or sell your business someday.

• you want to grow your “brand” and sell additional products and services, or franchise.

• you want customers to remember you.

Once you’ve thought about the concepts above, you should have a better idea as to whether

you really need a logo or not. Go to the next chapter to learn what a logo can do for your

small business.

Would you rather receive these lessons via email? If so, click here.

DON’T WANT TO WAIT TO DESIGN YOUR LOGO

Think you know enough to create your own logo now? Click here to give it a

shot. It’s easy. Simply choose an icon, add your company name, pick a color

or two and arrange the elements into your own logo. Best of all, you can try the

online builder free.

A good logo can do more than make a business card look good.
«