In this chapter we learn (finally) about putting your logo together.
Think back over the last couple of lessons about the ideas you want to associate with your
product or company and the kind of logo (iconic, typographic, or combination) that you want
to create. Today we’ll use that to create your new logo
STEP 1: PICK AN ICONIf you have decided to create a combination logo (we generally recommend this to small
business owners), the first step is to consider the ideas you want to associate with your logo
(from chapter three). Can the idea be represented literally or would you be better served with
An abstract icon that can mean anything?
Once you know the answer, you have two options. You can work with a designer to create a
Logo that matches your vision. Or you can use a design tool like the one atLogomaker.com and choose a professionally designed icon available there.
Because this guide is designed for the do-it-yourselfer,
we are going to describe the process using the
Logo maker design tool. If you would prefer to work
directly with a designer but don’t know one, email us
at support@logomaker.com and we’ll put you in touch
With one of our favorites.
Now click here to launch the Logo maker design tool
(requires Flash) and you’ll see a list of industries.
Click on the industry closest to your business idea,
then select either a letter-based icon, symbol-based
Icon, or an abstract icon. From there you can search
through hundreds of choices to find a symbol that will
Work well with your business name.
If you can’t find exactly what you’re looking for, consider widening your search. An abstract
Logo in your industry may work well as an accent for your company name. Choosing an
attractive graphic that matches the personality, service, or product, or name of your company
business owners), the first step is to consider the ideas you want to associate with your logo
(from chapter three). Can the idea be represented literally or would you be better served with
An abstract icon that can mean anything?
Once you know the answer, you have two options. You can work with a designer to create a
Logo that matches your vision. Or you can use a design tool like the one atLogomaker.com and choose a professionally designed icon available there.
Because this guide is designed for the do-it-yourselfer,
we are going to describe the process using the
Logo maker design tool. If you would prefer to work
directly with a designer but don’t know one, email us
at support@logomaker.com and we’ll put you in touch
With one of our favorites.
Now click here to launch the Logo maker design tool
(requires Flash) and you’ll see a list of industries.
Click on the industry closest to your business idea,
then select either a letter-based icon, symbol-based
Icon, or an abstract icon. From there you can search
through hundreds of choices to find a symbol that will
Work well with your business name.
If you can’t find exactly what you’re looking for, consider widening your search. An abstract
Logo in your industry may work well as an accent for your company name. Choosing an
attractive graphic that matches the personality, service, or product, or name of your company
Is a core component of making a great logo. But that doesn’t mean you have to box yourself
In with a literal representation of your name or product.
It may take a bit of practice and some creativity to try to figure out how an abstract icon could
Represent your brand. Try thinking in terms of feelings and ideas, like speed or progress.
Maybe you can’t find the perfect image of a race car or cheetah, but something abstract like
Curved lines or a swoosh could create a sense of motion and speed.
In with a literal representation of your name or product.
It may take a bit of practice and some creativity to try to figure out how an abstract icon could
Represent your brand. Try thinking in terms of feelings and ideas, like speed or progress.
Maybe you can’t find the perfect image of a race car or cheetah, but something abstract like
Curved lines or a swoosh could create a sense of motion and speed.
STEP 2: ADD YOUR COMPANY NAMEOnce you have an icon selected, it’s time to add your company or product name. If you’re
Using the Logo maker design tool, this is easy. Simply type the name into one (or both) of the
Text boxes and choose a font that matches the style of your icon.STEP 3: CHANGING COLORS, SIZE AND LAYOUTAgain, using the Logo maker design tool, it’s easy to make adjustments to the design of your
Logo. On the lower right-hand side is an OBJECT PROPERTIES list where you can rotate or
Adjust the size or color an object or line of text. You can also delete each item.
You can increase or decrease the size of the company
name (the font) depending on how you want to
Emphasize it. First select the line of text, and then
under OBJECT PROPERTIES, click one of the arrows
to increase or decrease how large or small the object
Is. The larger arrow that is pointing up increases
the object size, the thinner arrow pointing down,
decreases the size of the object.
If you want to rotate an object or line of text, simply
choose the item, and then select the circular arrows
To the right of Rotation under Object Properties.
Naturally, if you select the arrow that is on the right, the item will rotate clockwise, and if you
select the arrow on the left, the item will rotate counterclockwise
Using the Logo maker design tool, this is easy. Simply type the name into one (or both) of the
Text boxes and choose a font that matches the style of your icon.STEP 3: CHANGING COLORS, SIZE AND LAYOUTAgain, using the Logo maker design tool, it’s easy to make adjustments to the design of your
Logo. On the lower right-hand side is an OBJECT PROPERTIES list where you can rotate or
Adjust the size or color an object or line of text. You can also delete each item.
You can increase or decrease the size of the company
name (the font) depending on how you want to
Emphasize it. First select the line of text, and then
under OBJECT PROPERTIES, click one of the arrows
to increase or decrease how large or small the object
Is. The larger arrow that is pointing up increases
the object size, the thinner arrow pointing down,
decreases the size of the object.
If you want to rotate an object or line of text, simply
choose the item, and then select the circular arrows
To the right of Rotation under Object Properties.
Naturally, if you select the arrow that is on the right, the item will rotate clockwise, and if you
select the arrow on the left, the item will rotate counterclockwise
Once you’ve made your adjustments and have a logo you like, hit save and you’re done. You
can either download the free web logo HTML snippet, or you can purchase high-resolution
Files to use however you wish.
Obviously, if you are working with a designer, they will tackle most of these tasks for you.
They’ll create the icon, recommend fonts and colors, and present you with several options for
your final decision
can either download the free web logo HTML snippet, or you can purchase high-resolution
Files to use however you wish.
Obviously, if you are working with a designer, they will tackle most of these tasks for you.
They’ll create the icon, recommend fonts and colors, and present you with several options for
your final decision
A FEW THINGS TO AVOIDBefore you finish the design of your logo, here’s a short list of things to leave out of your logo.
Leaving them out will help your logo look more professional and clean.
1. Legal phrases like Inc., Corp, LLC, and LLP.
Big company logos don’t include them, so why should you?
2. Taglines.
Taglines change, but your logo won’t. So just leave them out of the logo design.
3. Addresses, phone numbers, and websites.
Again, these things change. Include them in your advertising, but not your logo.
They just make your logo look crowded and complicate
Leaving them out will help your logo look more professional and clean.
1. Legal phrases like Inc., Corp, LLC, and LLP.
Big company logos don’t include them, so why should you?
2. Taglines.
Taglines change, but your logo won’t. So just leave them out of the logo design.
3. Addresses, phone numbers, and websites.
Again, these things change. Include them in your advertising, but not your logo.
They just make your logo look crowded and complicate
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